islamic values in marketing mix decisions
نویسندگان
چکیده
business and its main functions such as marketing has value regulations in islamic economy. the main purpose of this paper is the indicatation of islamic values in marketing mix decisions. to achieve this purpose , the islamic values in marketing mix decisions include product, price, promotion and place decisions emanated from quran and documented practices of the holy prophet (peace be upon him) and a'immah to identifiy these values in all islamic countries businesses that are used in marketing decisions. in this research first, we investigated the system of islamic values and then marketing mix decisions are investigated in this framework.
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عنوان ژورنال:
مدیریت فرهنگ سازمانیجلد ۸، شماره ۲۱، صفحات ۵-۳۲
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